Competition Leggett & Platt 2020
Leggett & Platt is a multinational company founded in 1883, in Missouri / USA. It operates in the manufacture of springs and technologies for mattresses and reclining furniture. Today the company has more than 22,000 employees in 130 factories located in 18 countries.
Redesign the explanatory files of the QR code present in the mattresses that have Leggett technology. The intention was to inform the end customer in a clear and uncomplicated way about the characteristics and benefits of that boy, which was previously done with a very technical and unattractive visual and textual language.
We went further! Even with the redesign reaching its goal, we felt that we needed more. How would the customer have access to the QR code on the side of the mattress without depending 100% on the seller's initiative? It was where we suggest a highlight in stores.