Mídia Festival - SILVER - 2021
Category: Branding
Client: Castanea
Agency: CEXM
Prêmio Recall - BRONZE - 2021
Category: Branding
Client: Castanea
Agency: CEXM
You will discover a gastronomic brand full of roots in the brazilian flora that conveys at the same time the nature of its ecosystem and the elegance of haute cuisine.
Castanea is a restaurant specializing in brazilian high cuisine with a soulful atmosphere, surrounded by nature where we can feel flora and fauna by all the senses. In its external area there is a magestous chestnut tree, a species native to the Amazon biome which gave rise to the name.
Chestnut tree, in Latin: castaneae lignum.
This project goes beyond the commercial connection between product and brand, by scrolling down you will get to know the shapes and colors that gave life to your visual universe. Castanea is in every detail. It is in gastronomy, architecture, symbols, textures and, finally, the brand.
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Castanea, a Brazilian haute cuisine restaurant.

Local visual references























Technical sheet
Art Direction: Carlos Mello
Content: Carlos Mello
Account Manager: Jullyana Caetano
Project: Identidade Visual
Client: Castanea
Location: Sousas, São Paulo
Agency: CEXM
Year: 2022