Its central shape was designed to refer to the slipper strap (niche of the company). But beyond the literal, the symbol impresses modernity and solidity using a minimalist concept, which not only brings personality to the brand, but also harmonizes very well in a multi-brand environment, as the store intended.

Art Direction: Carlos Mello
Project: Logo
Client: Feet Mark
Agency: CEXM
Year: 2019

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