In the visual identity developed for the Riviere Lavanderia, besides the research of the market of cleaning and laundries, the historical question was taken into account. Washerwoman in rivers, fountains and wells form the popular imaginary on one of the most traditional professions.
K E Y W O R D S
Washerwoman, river, well, fountain, tank, clothes, water, movement, hydrography and washing machine.
H Y D R O G R A P H Y
Rivers were the most traditional places used by washerwomen. Its topographical forms were the main inspiration.
W A S H I N G M A C H I N E
Seeking identification with hotels through coat of arms and to refer to the most iconic form of the washing machine is that the circle was used.
M O V E M E N T
Movement is what could not be missing, without it, neither today nor in the past, there would be a profession.
G E O M E T R Y
Geometric shapes and mathematical patterns convey solidity, modernity and technology.
Cleanliness, technology and sophistication were the key words for the development of the Riviere palette. In the search for tones, the blue of the rivers (rivière) and cooler tones of the technology (washing machines) were taken into account.